The Wedge BBQ is a Newport Beach BBQ concept with a fresh take on the usual BBQ identity.

The goal was to move away from the traditional Texas-style BBQ look and bring in more of the California coastal lifestyle. The logo combines a bold, expressive wordmark with a flame detail built into the lettering, giving the brand a strong connection to both BBQ and the laid-back energy of Newport Beach. The overall direction is simple, bold, and easy to carry across signage, apparel, packaging, and other brand applications. A BBQ brand with a little more California in it.