SGN Mart is a digital storefront identity project designed to establish a culturally rich and highly memorable brand presence for an international goods retailer. The core logo design utilizes a specialized monogram of the letters SGN, seamlessly embedding a coffee bean shape into the letter g to signify the business's foundational focus on Vietnamese coffee. Additionally, the geometric design of the letter n subtly reflects the map shape of Ho Chi Minh City's District 1 to honor the area's reputation as a premier coffee hub. Designed with modern e-commerce scalable layouts in mind, the asset collection showcases versatility across multiple professional color variations, bridging authentic regional roots with a clean, global digital storefront aesthetic.